‘Togetherville’ Aims to be Facebook for Kids
May 20, 2010 – NEW YORK – Kids under 13 aren’t allowed on Facebook, but that hasn’t stopped many of them from joining. Togetherville, a social network for kids ages 6 to 10, hopes to lure them into a...
View ArticleSummertime Campaign Planning
May 27, 2010 – Summertime typically means that the “kids” are out and about and ready to unwind. They have more time to spend on the computer, more time to sit in front of the TV, more time to hang out...
View Article“There’s an App for That”
June 2, 2010 – The NielsenWire Blog recently launched its ‘App Playbook,’ surveying more than 4,200 people who had downloaded an application to their Smartphone in the past 30 days. Some key stats...
View ArticleSocial shopping could get costly for retailers
June 3, 2010 – Now that it’s a possibility, allowing consumers to purchase goods directly through social media seems like a no brainer for retailers. But it doesn’t come free of cost. As a new study...
View ArticleListening on the Web
June 21, 2010 – Like any conversation, a large part of talking is… listening. This is also important when thinking through your Social Media strategy. “Who’s saying what” about your brand is equally...
View ArticleFoursquare’s 1,000,000 Daily Check-Ins, Reached 100,000,000
July 22, 2010 – This week, Foursquare hit a new milestone. Known for creating ernest in communities to “check-in” at people’s favorite spots, only to be rewarded (whether clout as Mayor, or physical...
View Article“Small Retail Store” Doesn’t Have to Mean “Small Marketing Campaign”
August 10, 2010 – Your store may be small, your niche obscure and your locations few (or singular), but that doesn’t mean that you can’t have a high-impact marketing campaign, without sacrificing your...
View ArticleResponding to Negative Feedback on Twitter
August 13, 2010 – The internet has given consumers the power of complaint as much as the power of acceptance. Unless your brand is made of fairy tales and magic, it’s unlikely that all the consumer...
View Article5 Ways to Build a Loyal Audience Using Social Media
August 17, 2010 – The hunt for new social media tools and strategies, is endless. After loads of research with the hope that I could write a few short pieces on the best way to use each type of Social...
View ArticleMaking the Most of Twitter, from a Corporate Level
September 16, 2010 – Big corporations have been quick to harness the power of Twitter in an effort to speak directly to their clients. Jesse Engle, founder & CEO of CoTweet, spoke to CNBC about the...
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